Google is investing in LG Display to bring a curved screen to the Pixel.
The Yonhap News Agency out of Seoul, South Korea has learned that Google is investing $875 million in LG Display in order to give it’s Pixel smartphones a curved screen like the new Samsung S8 and possibly the upcoming iPhone 8. The investment is said to be strategic rather than a simple purchase order in order to work with LG in developing curved screens in scale in order to compete with Samsung who supplies screens for their smartphones and also are suppliers for iPhone screens. This strategic partnership will help Google have influence over the specifics of the screen and production methods putting them more in line with current hardware makers. This will also help LG as they’ve said that they are looking to move from liquid crystal displays (LCD) to organic light-emitting diode (OLED) screens.
A curved screen is the latest in rumors about the future of the Pixel smartphones but it’s not clear whether this means that the Pixel and Pixel XL 2 will have these new screens. We assume they will considering that Samsung and Apple are already using this new type of screen in their smartphones. Google is increasing focused on competing directly with the aforementioned companies when it comes to hardware. The Pixel, Google Home, Chromecast, Daydream View and Google WiFi are all new hardware products made by Google which is major change in strategy. They still want Android to be disseminated on as many products as possible, no matter who makes the hardware. However, having made by Google products gives them way to showcase their software in a way that is native to their overall brand strategy.