YouTube just launched a live TV streaming app called YouTube TV.
The brand new service will launch in the next few months and give users access to live streaming TV from ABC, CBS, NBC, FOX, USA, FX, FreeForm, Disney, ESPN, Fox Sports 1, NBC Sports Network, MSNBC, CNBC, Fox News, and Fox Business. The new app, previously rumored to be called YouTube Unplugged, will cost $35 dollars a month and include live TV from the above mentioned networks along with access to all other YouTube content currently available. There will be a YouTube TV app that let’s users swipe through live channels along with on demand content. In order to watch on your TV, you can cast the video content via Chromecast initially and then use the smart TV app directly on your TV when that launches. There will also be a cloud DVR so you can record your favorite shows if you can’t watch them live.
In a press conference today YouTube CEO Susan Wojcicki said, “there’s no question that millennials love great TV content, but what we’ve seen is that people to don’t want to watch it in traditional settings. They don’t want to wait for their favorite show to come on. Young people want to consume content online, live or on demand, so they can watch when they want, on any screen so they can watch where they want, on their terms, so they can watch how they want.” There are a few live cable competitor out there in DirectTV Now, Playstation VUE and Sling but Google’s service does sound enticing because the networks included are superior. Hulu is also launching a live TV service that will be similar to YouTube TV and they do have original TV shows which differentiates them from YouTube’s user generated videos. YouTube TV is an excited step in the right direction when it comes to live cable TV and we can’t wait to give it a try.