YouTube Music and Google Play Music are joining forces to make the best possible music product.
Google just announced that the teams that work on YouTube Music and Google Play Music are merging in order to make “the best possible product.” In a statement, Google said, “Music is very important to Google and we’re evaluating how to bring together our music offerings to deliver the best possible product for our users, music partners and artists. Nothing will change for users today and we’ll provide plenty of notice before any changes are made.” In addition to making a better, combined product, the combined business development teams will help facilitate artist and label negations for an overall improvement in the music catalog.
Google is famous for having multiple products and teams addressing the same consumer need and music is a perfect example of that. YouTube Music is a pretty great app that let’s users listen to the vast library of music videos that are hosted on YouTube. There’s a free tier that let’s users listen to individual tracks and playlists like the Top 40, New Indie, On The Rise and more. They also have the YouTube Red paid tier that removes the ads, let’s you listen to music when the app is closed and offline. Google Play Music is a bit different in that it let’s users upload, store and play their own music tracks from the cloud. They also have curated playlists and machine learning custom playlists from their purchase of Songza including Throwback Thursday, Today’s best Music, Waking Up Happy and Working out. There’s also a paid tier that let’s you pick individual songs to play from a library of 35 million songs.
Both of these apps have there merits but it is a bit confusing for the consumer so it’s smart to combine these to offer a one stop app for all of your music needs. We’re not sure which one will survive or if they’ll combine them and re-brand to offer a new experience to users. YouTube does have a stronger brand appeal and it seems Google has been focusing on differentiating it’s offers with mobile live streaming and the forthcoming live TV service YouTube Unplugged.