You can now buy things with your voice through Google Home just like you can with Amazon Echo.
Google just announced the news on their company blog saying that shopping is now available through Google Assistant on Google Home. This means that you can now say things like “Ok, Google. Buy paper towels” or “Ok, Google. Order dog food from Petsmart” and Google Home will place the order via Google Express. Although Google Assistant is the catalyst here, this feature is not yet available on the Pixel phones. The stores that you will be able to order from include Google Express retailers Costco, Whole Foods Market, Walgreens, PetSmart, Bed Bath & Beyond and 50 other smaller retailers both nationally and locally. Google also announced that there are no membership fees or service fees until May of this year so users can give it a try without the extra cost. The cost is usually $95 a year (or $10 a month) membership for Google Express or delivery fees starting at $4.99 per order. They offer overnight, 2 or 3 day delivery depending on the item and your location. In order to get started, simply add a payment method in the Google Home app under “more settings’ and “payments.”
This is a nice addition to Google Home which has had a clear disadvantage in the shopping space when compared to Amazon Echo. Amazon is obviously known for their amazing online shopping and delivery service and they still have an advantage here. Google just doesn’t have the infrastructure in place to compete with Amazon when it comes to shopping just like Amazon doesn’t have the infrastructure to compete with Google when it comes to the knowledge graph of Google Search. Google Express has not been a hit up until now so it’s unclear how they can compete with Amazon for voice shopping but it’s worth a try considering the other benefits of Google Home.