Google has just opened up it’s Daydream VR platform to all app developers.
This is great news because it means that the Daydream app store is about to get flooded with a ton of new apps. The current library of VR apps is somewhat limited because Google had only approved a select few to participate in the Daydream Access Program (DAP) which gave developers the rights to publish apps for the Daydream VR platform. The first set of apps released on Daydream where a good start and introduction to the world of virtual reality. However, increasing the selection of apps will surely boost the appeal of VR and more specially the Daydream app store and the Daydream View headset. The standards for VR apps is definitely higher than regular apps because the visual quality has to be high and they have to work with the Daydream controller. Google will be closely vetting each app as they’re submitted by developers. Now that there are more phones that are approved for Daydream besides the Pixel, the more apps Google can provide for these new users the better.
We’ve mentioned in the past that the Daydream app store is Google’s next revenue center and this news furthers that thought. The Daydream app store is essentially an app store within an app that Google is looking to for future revenues. It’s tied into Google Play of course but it has been separated to an extend which is a good thing. It’s nice to have a dedicated app store just for virtual reality apps for many reasons. Many of the apps are VR versions of popular apps like Youtube, Netflix and others so separating the two creates less confusion. This also lets Google monetize the Daydream app store more specifically and possibly with a different pricing strategy. Virtual reality apps and especially virtual reality gaming apps are going to be much more expensive because of the amount of development that goes into creating an advanced VR experience. It’ll be interesting to see how that affects the usage of these new types of apps.